Global mobile gaming reach by region 2025| Statista

In 2025, North America was the region with the strongest mobile gaming market penetration, at 46.08 percent. South America was second with a mobile gaming reach of 31.2 percent.

Mobile gaming penetration worldwide in 2025, by region

Characteristic	Penetration rate
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Special properties

smartphone and tablet; active paying customers (or accounts) from the total population of the selected region

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The mobile games market encompasses the development, distribution, and consumption of video games specifically designed for mobile devices such as smartphones and tablets. These games are typically available for download through mobile app stores and often feature a wide range of genres, including casual, puzzle, strategy, and action games, catering to diverse audiences globally.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and in-app purchases. Key players in the market are companies, such as Tencent Holdings Limited, Activision Blizzard, and Supercell.

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