With almost 200,000 Facebook fans, Generali was the most followed insurance company on Facebook in Italy as of September 2020. Second in the ranking of the most liked insurance companies on the social network in Italy, came UnipolSai Assicurazioni, which boasted 145,400 fans. The two companies were also the leading insurance providers in the non-life segment in terms of gross written premiums. In this case, UnipolSai came first in the ranking with 6.9 billion euros worth of gross written premiums, while Generali followed with 4.9 billion euros.
Insurance premiums in Italy
The main source of income for insurance companies are written premiums, which correspond to the sums of money that customers pay in order to be insured. In 2019, the total value of gross written premiums in Italy amounted to 140 billion euros.
Life insurance in Italy
The insurance industry is divided into two segments: life and non-life. Life insurance gives out a certain amount of money to the individual covered by the insurance policy or the nominated beneficiaries in case of events such as death, accidents and so on. The total value of gross written premiums in this segment in Italy amounted to 98.6 billion euros in 2017.
Leading ten insurance companies in Italy as of September 2020, by number of Facebook page fans
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Socialbakers. (September 9, 2020). Leading ten insurance companies in Italy as of September 2020, by number of Facebook page fans [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/590300/top-insurance-companies-on-facebook-in-italy/
Socialbakers. "Leading ten insurance companies in Italy as of September 2020, by number of Facebook page fans." Chart. September 9, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/590300/top-insurance-companies-on-facebook-in-italy/
Socialbakers. (2020). Leading ten insurance companies in Italy as of September 2020, by number of Facebook page fans. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/590300/top-insurance-companies-on-facebook-in-italy/
Socialbakers. "Leading Ten Insurance Companies in Italy as of September 2020, by Number of Facebook Page Fans." Statista, Statista Inc., 9 Sep 2020, https://www.statista.com/statistics/590300/top-insurance-companies-on-facebook-in-italy/
Socialbakers, Leading ten insurance companies in Italy as of September 2020, by number of Facebook page fans Statista, https://www.statista.com/statistics/590300/top-insurance-companies-on-facebook-in-italy/ (last visited December 21, 2024)
Leading ten insurance companies in Italy as of September 2020, by number of Facebook page fans [Graph], Socialbakers, September 9, 2020. [Online]. Available: https://www.statista.com/statistics/590300/top-insurance-companies-on-facebook-in-italy/