Share of revenues spent on Point of Purchase advertising in France 2016, by clients

Published by Statista Research Department, Oct 30, 2023
The statistic presents the results of a survey on the revenue distribution in Point of Purchase advertising (POP) in France in 2016, by clients. In 2016, the responding POP companies stated that they had spent 60 percent of their revenues on brands or manufacturers.

Revenue distribution in Point of Purchase advertising in France in 2016, by clients

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Release date

October 2017

Region

France

Survey time period

February to April 2017

Special properties

French and international POP companies

Method of interview

Computer-assisted web interviews (CAWI)

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