This statistic shows the results of an online survey conducted in April 2016. U.S. consumers were asked about the most important factors that influence their food purchases. The survey revealed that some 61 percent of respondents ranked "high in protein" as important factor in their purchase decision.
Food purchase influencers among consumers in the United States in 2016, by type*
* The survey was conducted in English.
** Share of respondents who ranked as important factor in influencing purchase.The figures do not add up to 100 percent because multiple answers were possible.
The original source does not provide any information regarding the age of repondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (July 20, 2016). Food purchase influencers among consumers in the United States in 2016, by type* [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/590024/food-purchase-influencers-us-consumers-by-type/
Nielsen. "Food purchase influencers among consumers in the United States in 2016, by type*." Chart. July 20, 2016. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/590024/food-purchase-influencers-us-consumers-by-type/
Nielsen. (2016). Food purchase influencers among consumers in the United States in 2016, by type*. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/590024/food-purchase-influencers-us-consumers-by-type/
Nielsen. "Food Purchase Influencers among Consumers in The United States in 2016, by Type*." Statista, Statista Inc., 20 Jul 2016, https://www.statista.com/statistics/590024/food-purchase-influencers-us-consumers-by-type/
Nielsen, Food purchase influencers among consumers in the United States in 2016, by type* Statista, https://www.statista.com/statistics/590024/food-purchase-influencers-us-consumers-by-type/ (last visited December 24, 2024)
Food purchase influencers among consumers in the United States in 2016, by type* [Graph], Nielsen, July 20, 2016. [Online]. Available: https://www.statista.com/statistics/590024/food-purchase-influencers-us-consumers-by-type/
