Advertising spending share in Italy 2023, by medium

Published by
Michele Majidi,
Jun 25, 2024
In 2023, 48 percent of the advertising spending in Italy was made up by digital media, while TV accounted for 35 percent of the total ad expenditure over the considered year. Out of home (OOH) rounded out the top three with seven percent.

Distribution of advertising spending in Italy in 2023, by medium

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Release date

June 2024

Region

Italy

Survey time period

2023

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Statistics on " Digital advertising in Italy "

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Overview

4

Italian market overview

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Formats

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Mobile

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Social media advertising

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Consumer attitudes

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Further related statistics

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Topics

Digital advertising in Italy Digital advertising in EuropeAdvertising and market research companies in ItalySocial media usage in ItalyInfluencer marketing in Italy
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