Share of revenues spent on Point of Purchase advertising in France 2017, by segment

Published by Statista Research Department, Dec 10, 2024
The statistic presents the results of a survey on the revenue distribution in Point of Purchase advertising (POP) in France in 2017, by segment. In 2017, the responding POP companies stated that they spent roughly a third of their revenue on perfumes, beauty and hygiene products as well as body and hair care products.

Revenue distribution in Point of Purchase advertising in France in 2017, by segment

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Release date

September 2018

Region

France

Survey time period

February to April 2018

Special properties

French and international POP companies

Method of interview

Computer-assisted web interviews (CAWI)

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