This statistic displays the share of Flemish individuals using digital television functionalities in Belgium in 2015. In 2015, almost 80 percent of Flemish individuals with access to Digital TV had used the skipping advertisements function while watching digital TV.
Share of Flemish individuals using digital television functionalities in Belgium in 2015
only people with access to digital TV in their household
Method of interview
CAPI interview, questionnaire
Supplementary notes
The source explains that "to allow for representative results for Flanders, a minimum quota sample of N=1,500 is defined by province, gender, age and education level, based on the most recent federal statistics (referring to Statistics Belgium)."
The source adds: "digiMeter provides a snapshot view of the adoption and use of media and ICT. It is based on the self-reporting of media consumers. As such, the results should be interpreted as the perception respondents have of their own media consumption. The methodology does not allow for assumptions on the effective media reach."
* In total there were 2,181 respondents. The source points out that "1,532 respondents (or 70.2 percent of the total sample) were collected offline by means of (tablet) computer-assisted personal interviews (CAPI) or paper and pencil interviews (PAPI). 649 respondents (or 29.8 percent) filled out the survey online (computer-assisted web interview or CAWI)."
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iMinds. (January 14, 2016). Share of Flemish individuals using digital television functionalities in Belgium in 2015 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/589623/share-of-flemish-individuals-using-digital-tv-functionalities-in-belgium/
iMinds. "Share of Flemish individuals using digital television functionalities in Belgium in 2015." Chart. January 14, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/589623/share-of-flemish-individuals-using-digital-tv-functionalities-in-belgium/
iMinds. (2016). Share of Flemish individuals using digital television functionalities in Belgium in 2015. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/589623/share-of-flemish-individuals-using-digital-tv-functionalities-in-belgium/
iMinds. "Share of Flemish Individuals Using Digital Television Functionalities in Belgium in 2015." Statista, Statista Inc., 14 Jan 2016, https://www.statista.com/statistics/589623/share-of-flemish-individuals-using-digital-tv-functionalities-in-belgium/
iMinds, Share of Flemish individuals using digital television functionalities in Belgium in 2015 Statista, https://www.statista.com/statistics/589623/share-of-flemish-individuals-using-digital-tv-functionalities-in-belgium/ (last visited December 21, 2024)
Share of Flemish individuals using digital television functionalities in Belgium in 2015 [Graph], iMinds, January 14, 2016. [Online]. Available: https://www.statista.com/statistics/589623/share-of-flemish-individuals-using-digital-tv-functionalities-in-belgium/