Most valuable Danish brands 2024

In 2024, the family-owned toy manufacturer Lego (Lego Group or Lego A/S) brand retained its crown as the highest-valued Danish brand. Its brand value amounted to 55.2 billion Danish kroner. During the same year, Lego was also the most valuable toy brand worldwide, beating its closest competitors, Bandai Namco, Fisher-Price, and Barbie.

Which sectors account for the largest brand value in Denmark?

In 2023, the aggregate value of logistics companies in Denmark (including DSV) among the 50 most valuable Danish brands amounted to approximately 80 billion kroner. The toys industry ranked second with roughly 53 billion kroner. The food sector followed with 47 billion kroner. At that point in time, the top 50 Danish brands were worth over 397 billion kroner.

Fastest-growing Danish Brands

In 2023, Copenhag-based shipping and logistics firm Maersk (A.P. Møller – Mærsk A/S) was the fastest-growing Danish brand and grew over 70 percent, mostly due to the expansion of their logistics business. Maersk's brand value amounted to 53 billion kroner. During the same period, the brand value of Danish energy company Ørsted (formerly DONG Energy) increased by more than 50 percent. In 2022, the company's offshore wind energy segment generated the highest revenue.