In the final quarter of 2017, Apple products accounted for nearly 61 percent of all shipments in the global smartwatch market, with the company’s biggest competitor, Samsung, only securing around 8.4 percent of the market share. Although the other vendors have caught up in more recent quarters, Apple’s market share still amounted to a dominating 51 percent in the fourth quarter of 2018.
The smartwatch market falls under the broader “wearables” category, which includes everything from smartwatches, to fitness trackers, to smart fabric. Considering the wearables market as a whole, Apple remains the strongest brand in terms of shipment share, but faces significant competition from brands like Xiaomi, Huawei, Fitbit, and Samsung.
Market share of smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17
Characteristic
Apple
Samsung
Garmin
Continental Wireless
Fossil
Fitbit
Lenovo
LG Electronics
Pebble
Others
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IDC, & Website (macrumors.com). (March 1, 2018). Market share of smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/589089/smartwatch-vendors-market-share-worldwide/
IDC, und Website (macrumors.com). "Market share of smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17." Chart. March 1, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/589089/smartwatch-vendors-market-share-worldwide/
IDC, Website (macrumors.com). (2018). Market share of smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/589089/smartwatch-vendors-market-share-worldwide/
IDC, and Website (macrumors.com). "Market Share of Smartwatch Unit Shipments Worldwide by Vendor from 2q'15 to 4q'17." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/589089/smartwatch-vendors-market-share-worldwide/
IDC & Website (macrumors.com), Market share of smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17 Statista, https://www.statista.com/statistics/589089/smartwatch-vendors-market-share-worldwide/ (last visited August 25, 2024)
Market share of smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17 [Graph], IDC, & Website (macrumors.com), March 1, 2018. [Online]. Available: https://www.statista.com/statistics/589089/smartwatch-vendors-market-share-worldwide/