Weekly reach of online video in Sweden 2020-2021, by service type

Published by
Julia Stoll,
Jul 11, 2023
The online platforms of broadcasters were the most popular video streaming services in Sweden as of the fourth quarter of 2021. Those services reached 87 percent of the Swedish population on a weekly basis, up from 82 percent reported in the previous year. Second were videos on social media, with a weekly reach of 74 percent at the end of 2021.

Weekly reach of online video services in Sweden in 4th quarter 2020 and 4th quarter 2021, by type

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Release date

February 2022

Region

Sweden

Survey time period

Q4 2020 and Q4 2021

Age group

9-99 years

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Overview

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Consumer behavior

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Advertising

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