The graph shows data on the familiarity with selected advertising/marketing types in the United States as of April 2016, by age. During a survey, 79 percent of Millenials stated they had at least heard of product placement.
Familiarity with selected advertising/marketing types in the United States as of April 2016, by age group
Characteristic
Millenials (18-35)
Gen X (36-50)
Baby Boomers (51-69)
Matures (70+)
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Harris Poll. (April 13, 2016). Familiarity with selected advertising/marketing types in the United States as of April 2016, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/588686/familiarity-advertising-marketing-types-age-usa/
Harris Poll. "Familiarity with selected advertising/marketing types in the United States as of April 2016, by age group." Chart. April 13, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/588686/familiarity-advertising-marketing-types-age-usa/
Harris Poll. (2016). Familiarity with selected advertising/marketing types in the United States as of April 2016, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/588686/familiarity-advertising-marketing-types-age-usa/
Harris Poll. "Familiarity with Selected Advertising/Marketing Types in The United States as of April 2016, by Age Group." Statista, Statista Inc., 13 Apr 2016, https://www.statista.com/statistics/588686/familiarity-advertising-marketing-types-age-usa/
Harris Poll, Familiarity with selected advertising/marketing types in the United States as of April 2016, by age group Statista, https://www.statista.com/statistics/588686/familiarity-advertising-marketing-types-age-usa/ (last visited July 22, 2024)
Familiarity with selected advertising/marketing types in the United States as of April 2016, by age group [Graph], Harris Poll, April 13, 2016. [Online]. Available: https://www.statista.com/statistics/588686/familiarity-advertising-marketing-types-age-usa/