According to a survey on digital news consumption in Australia carried out in February 2023, 24 percent of the respondents had accessed ABC News Online in the previous week. The survey also revealed that News.com.au came second, with 22 percent of Australians consuming news online via this channel.
Digital news sources in Australia
Digital news consumption in Australia is influenced by a variety of sources. ABC News Online serves as a prominent digital platform, which is widely accessed by online users seeking up-to-date and reliable information. Among other influential digital news sources across the country, in 2022 News.com.au and 9News.com.au attained a weekly reach of 22 percent and 16 percent, respectively. These sources offer a wide range of news coverage, including local, national, and international news, politics, business, sports, entertainment, and more.
Trends in media consumption
Trends in news sources in Australia have seen a significant shift in recent years, largely influenced by the advancements in digital technologies. Traditional news outlets such as newspapers and television have faced challenges as digital platforms have gained prominence. Online news consumption has become increasingly prevalent among the younger generation, as they rely on online platforms and mobile devices to stay informed and engage with current events. According to a survey conducted in February 2022, social media emerged as the primary news source for 46 percent of Generation Z respondents. Another survey conducted in 2022 revealed that 44 percent of adults also used social media platforms to access news. These digital platforms provide convenient access to news content, allowing users to personalize their news consumption experience.
Main news brands accessed online by consumers in Australia as of February 2023
The survey asked: "Which of the following brands have you used to access news online in the last week (via websites, apps, social media, and other forms of Internet access? Please select all that apply."
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APO, & University of Canberra. (June 14, 2023). Main news brands accessed online by consumers in Australia as of February 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/588545/australia-online-news-brands/
APO, und University of Canberra. "Main news brands accessed online by consumers in Australia as of February 2023." Chart. June 14, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/588545/australia-online-news-brands/
APO, University of Canberra. (2023). Main news brands accessed online by consumers in Australia as of February 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/588545/australia-online-news-brands/
APO, and University of Canberra. "Main News Brands Accessed Online by Consumers in Australia as of February 2023." Statista, Statista Inc., 14 Jun 2023, https://www.statista.com/statistics/588545/australia-online-news-brands/
APO & University of Canberra, Main news brands accessed online by consumers in Australia as of February 2023 Statista, https://www.statista.com/statistics/588545/australia-online-news-brands/ (last visited October 31, 2024)
Main news brands accessed online by consumers in Australia as of February 2023 [Graph], APO, & University of Canberra, June 14, 2023. [Online]. Available: https://www.statista.com/statistics/588545/australia-online-news-brands/
