This statistic presents the results of a consumer survey conduced from August 10 to September 4, 2015. Consumers with internet access were asked if they prefer local over global brands. Some 68 percent of respondents who have purchased vegetables said they prefer local brands compared to global ones.
Consumers' preference for local brands and global brands worldwide in 2015, by category*
Online consumers in 61 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America
Method of interview
Online survey
Supplementary notes
* It is weighted to be representative of Internet consumers by country. Because the sample is based on those who agreed to participate, no estimates of theoretical sampling error can be calculated. However, a probability sample of equivalent size would have a margin of error of ±0.9 percent at the global level. A minimum reporting standard of 60 percent Internet penetration or an online population of 10 million for survey inclusion was used.
** Only those respondents with online access.
The source does not provide any information regarding missing percentage points to 100 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (April 26, 2016). Consumers' preference for local brands and global brands worldwide in 2015, by category* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/
Nielsen. "Consumers' preference for local brands and global brands worldwide in 2015, by category* ." Chart. April 26, 2016. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/
Nielsen. (2016). Consumers' preference for local brands and global brands worldwide in 2015, by category* . Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/
Nielsen. "Consumers' Preference for Local Brands and Global Brands Worldwide in 2015, by Category* ." Statista, Statista Inc., 26 Apr 2016, https://www.statista.com/statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/
Nielsen, Consumers' preference for local brands and global brands worldwide in 2015, by category* Statista, https://www.statista.com/statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/ (last visited December 21, 2024)
Consumers' preference for local brands and global brands worldwide in 2015, by category* [Graph], Nielsen, April 26, 2016. [Online]. Available: https://www.statista.com/statistics/587845/consumers-preference-local-vs-global-brands-worldwide-by-category/
