The opening ceremony of the 2022 Winter Olympic Games in Beijing drew 16 million U.S. viewers. This marked a 43 percent decline from the previous one in 2018 and a new record-low since NBCUniversal started broadcasting the sporting event. The 2010 winter opening ceremony had the highest U.S. viewership, with a total of about 32.7 million people.
Average number of viewers of the Winter Olympics opening ceremony in the United States from 2002 to 2022
(in millions)
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Variety. (February 5, 2022). Average number of viewers of the Winter Olympics opening ceremony in the United States from 2002 to 2022 (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/587463/winter-olympics-opening-ceremony-number-viewers-usa/
Variety. "Average number of viewers of the Winter Olympics opening ceremony in the United States from 2002 to 2022 (in millions)." Chart. February 5, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/587463/winter-olympics-opening-ceremony-number-viewers-usa/
Variety. (2022). Average number of viewers of the Winter Olympics opening ceremony in the United States from 2002 to 2022 (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/587463/winter-olympics-opening-ceremony-number-viewers-usa/
Variety. "Average Number of Viewers of The Winter Olympics Opening Ceremony in The United States from 2002 to 2022 (in Millions)." Statista, Statista Inc., 5 Feb 2022, https://www.statista.com/statistics/587463/winter-olympics-opening-ceremony-number-viewers-usa/
Variety, Average number of viewers of the Winter Olympics opening ceremony in the United States from 2002 to 2022 (in millions) Statista, https://www.statista.com/statistics/587463/winter-olympics-opening-ceremony-number-viewers-usa/ (last visited December 21, 2024)
Average number of viewers of the Winter Olympics opening ceremony in the United States from 2002 to 2022 (in millions) [Graph], Variety, February 5, 2022. [Online]. Available: https://www.statista.com/statistics/587463/winter-olympics-opening-ceremony-number-viewers-usa/
