Ad spend in Thailand 2010-2024

Published by Kankanit Ciba, Jul 29, 2024

In 2023, the advertising expenditure in Thailand amounted to approximately 112 billion Thai baht, indicating a slight decrease compared to the previous year. In the same year, television was the medium with the highest advertising spending. Additionally, the value of ad spend in Thailand is expected to rebound in 2024.

Advertising expenditure in Thailand from 2010 to 2023 with a forecast for 2024 (in billion Thai baht)

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Release date

March 2024

Region

Thailand

Survey time period

2010 to 2023

Supplementary notes

One Thai baht equals 0.027 U.S. dollars and 0.025 euros as of July 2024. 

The figures have been rounded.

Data before 2023 was obtained from the previous report.

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Overview

5

Television

4

Internet

4

Print and radio

4

Other medium

3

Further related statistics

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Topics

Advertising industry in ThailandDemographics of ThailandE-commerce in ThailandThe digitalization in the media in Thailand Social commerce in Thailand
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