Online travel agency usage in Taiwan 2023

Published by Agne Blazyte, Sep 24, 2024
According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 69 percent of respondents from Taiwan stated that they have used an online travel agency. The most popular online travel agencies in Taiwan were Agoda, Booking.com, and EZ Travel.

Online travel agency usage in Taiwan as of June 2023

CharacteristicShare of respondents
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Showing entries 1 to 3 (3 entries in total)
Statistic: Online travel agency usage in Taiwan as of June 2023

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Rakuten Insight

Release date

August 2023

Region

Taiwan

Survey time period

June 12 to 30, 2023

Number of respondents

12,578 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Survey question:
"Have you used an online travel agency (OTA) before? (e.g. Agoda, Skyscanner, Booking.com, TripAdvisor)"

Percentages may not total 100 due to rounding.

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