The graph shows data on Daimler AG's advertising spending on the brand Mercedes-Benz in the United States from 2008 to 2014. In 2010, the company invested 261 million U.S. dollars in measured media advertising of the brand.
Daimler AG's advertising spending on Mercedes-Benz in the United States from 2008 to 2014
(in million U.S. dollars)
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology. Data for 2011 and 2012 not available.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advertising Age. (August 20, 2015). Daimler AG's advertising spending on Mercedes-Benz in the United States from 2008 to 2014 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 26, 2024, from https://www.statista.com/statistics/585604/mercedes-benz-ad-spend-usa/
Advertising Age. "Daimler AG's advertising spending on Mercedes-Benz in the United States from 2008 to 2014 (in million U.S. dollars)." Chart. August 20, 2015. Statista. Accessed September 26, 2024. https://www.statista.com/statistics/585604/mercedes-benz-ad-spend-usa/
Advertising Age. (2015). Daimler AG's advertising spending on Mercedes-Benz in the United States from 2008 to 2014 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 26, 2024. https://www.statista.com/statistics/585604/mercedes-benz-ad-spend-usa/
Advertising Age. "Daimler Ag's Advertising Spending on Mercedes-benz in The United States from 2008 to 2014 (in Million U.S. Dollars)." Statista, Statista Inc., 20 Aug 2015, https://www.statista.com/statistics/585604/mercedes-benz-ad-spend-usa/
Advertising Age, Daimler AG's advertising spending on Mercedes-Benz in the United States from 2008 to 2014 (in million U.S. dollars) Statista, https://www.statista.com/statistics/585604/mercedes-benz-ad-spend-usa/ (last visited September 26, 2024)
Daimler AG's advertising spending on Mercedes-Benz in the United States from 2008 to 2014 (in million U.S. dollars) [Graph], Advertising Age, August 20, 2015. [Online]. Available: https://www.statista.com/statistics/585604/mercedes-benz-ad-spend-usa/