In 2023, Mediaset's TV channels were the most watched in Italy, surpassing Rai for the first time. While Mediaset reached an average daily viewership of 3.09 million, Rai's TV channels were watched by 3.04 million people per day. Warner Bros. Discovery came third, with not even one million viewers.
Average daily television viewers in Italy in 2023, by company
(in millions)
Characteristic
Average number of viewers in millions
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Advanced Television. (May 1, 2024). Average daily television viewers in Italy in 2023, by company (in millions) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/585144/tv-companies-daily-audience-reach-italy/
Advanced Television. "Average daily television viewers in Italy in 2023, by company (in millions)." Chart. May 1, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/585144/tv-companies-daily-audience-reach-italy/
Advanced Television. (2024). Average daily television viewers in Italy in 2023, by company (in millions). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/585144/tv-companies-daily-audience-reach-italy/
Advanced Television. "Average Daily Television Viewers in Italy in 2023, by Company (in Millions)." Statista, Statista Inc., 1 May 2024, https://www.statista.com/statistics/585144/tv-companies-daily-audience-reach-italy/
Advanced Television, Average daily television viewers in Italy in 2023, by company (in millions) Statista, https://www.statista.com/statistics/585144/tv-companies-daily-audience-reach-italy/ (last visited August 24, 2024)
Average daily television viewers in Italy in 2023, by company (in millions) [Graph], Advanced Television, May 1, 2024. [Online]. Available: https://www.statista.com/statistics/585144/tv-companies-daily-audience-reach-italy/