Pinterest users in Norway 2021, by age group

Pinterest was mostly used by the youngest generation in Norway as of the first quarter of 2021. To be precise, 40 percent of Pinterest users in the country were aged 18 to 29 years. 24 percent of Norwegian Pinterest users were 30 to 39 years old and only 11 percent were 60 years or older. Almost half of all users reported to be using the platform monthly or less often.

Why do people use Pinterest? 

The main purpose for using Pinterest among Norwegians in 2019 was entertainment. 20 percent of the respondents used the platform as a news source. When asked what devices they preferred using when accessing Pinterest, most Norwegians stated to be using their mobile phones. The second most used device was computer.

Global revenue

The global annual revenue of Pinterest increased dramatically over the past years. The platform generated a revenue of nearly 300 million U.S. dollars in 2016, whereas the corresponding value for 2020 was nearly 1.7 billion U.S. dollars.