Daily TV reach in Denmark 2009-2020

Published by
Julia Stoll,
Feb 27, 2023
In 2020, the average daily television reach amounted to 56 percent in Denmark. Generally, the TV reach in the Scandinavian country declined in the past ten years. By comparison, television reached 75 percent of the Danish population in 2010.

Average daily TV reach in Denmark from 2009 to 2020

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Release date

February 2021

Region

Denmark

Survey time period

2009 to 2020

Age group

3 years and older

Supplementary notes

Figures for 2017 on are not directly comparable to before due to change of method and universe:
Universe 2007 to 2016: TV households, calculated as live + VOSDAL (Viewed On Same Day As Live);
Universe 2017 onwards: all households, calculated as live + VOSDAL (Viewed On Same Day As Live) + TS (Time Shifted).

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