This statistic illustrates the results of a survey on the main reasons for e-commerce users to purchase a good or a service offline rather than online in Italy in 2016, by type of product. During the survey period, 31.5 percent of the respondents reported that they preferred to purchase tangible goods offline rather than online because they wanted to feel and try the product.
Main reasons for buying off-line rather than online in Italy in 2016
Characteristic
Digital goods and services
Tangible goods
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The report refers to net retail as a modality of distribution of products and services belonging to the network and to all the partners involved in the sales process.
Net retail allows customers to find, order, pay and collect goods purchased at distance.
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Human Highway. (March 2, 2017). Main reasons for buying off-line rather than online in Italy in 2016 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. "Main reasons for buying off-line rather than online in Italy in 2016." Chart. March 2, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. (2017). Main reasons for buying off-line rather than online in Italy in 2016. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway. "Main Reasons for Buying Off-line Rather than Online in Italy in 2016." Statista, Statista Inc., 2 Mar 2017, https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
Human Highway, Main reasons for buying off-line rather than online in Italy in 2016 Statista, https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/ (last visited August 24, 2024)
Main reasons for buying off-line rather than online in Italy in 2016 [Graph], Human Highway, March 2, 2017. [Online]. Available: https://www.statista.com/statistics/581621/main-reasons-for-buying-off-line-rather-than-online/
