Reasons for not buying online among e-commerce users in Italy 2016

Published by Statista Research Department, May 12, 2016
This statistic illustrates the results of a survey on the reasons not to buy online among e-commerce users in Italy in 2016. According to the results, over 40 percent of respondents reported that when it came to tangible goods, it was easier to buy them in a store rather than online.

Reasons for not purchasing online among e-commerce users in Italy in 2016

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Release date

May 2016

Region

Italy

Survey time period

February 17 to March 2, 2016

Number of respondents

2,559 respondents

Method of interview

Online survey

Supplementary notes

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Overview

6

Segments

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Online retailers

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Consumption

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Websites & apps

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