This statistic illustrates the market share of ad spend on branding and non branding paid search in the retail industry in the Netherlands in 2015, by device. As of 2015, roughly one third of branding paid search advertising budget in the retail industry in the Netherlands was spent on phone advertisement.
Market share of ad spend on branding and non branding paid search in the retail industry in the Netherlands in 2015, by device
The source explains the different advertising types as follows: "Branding advertising includes advertising while searching for branded keywords such as 'OHRA', 'Nike', 'KLM'. Non branding advertising includes advertisements while searching for generic keywords such as 'verzekering', 'schoenen', 'vliegtickets'. Shopping advertising appears on the right side of the search results in Google. This type of advertising works with both branded and non branded keywords in the retail industry.
"
About the methodology, the source notes: "The figures are drawn up on the basis of company
input and have not been verified by Deloitte", moreover, "only aggregated results are published, individual company information is held in strict confidence with Deloitte
". Lastly, the source states: "Initial findings from processed data are interpreted by Deloitte and research group members of IAB Taskforce search and DDMA".
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Nederland. (June 30, 2016). Market share of ad spend on branding and non branding paid search in the retail industry in the Netherlands in 2015, by device [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/580988/branding-paid-search-ad-spend-in-retail-industry-in-the-netherlands-by-device/
IAB Nederland. "Market share of ad spend on branding and non branding paid search in the retail industry in the Netherlands in 2015, by device." Chart. June 30, 2016. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/580988/branding-paid-search-ad-spend-in-retail-industry-in-the-netherlands-by-device/
IAB Nederland. (2016). Market share of ad spend on branding and non branding paid search in the retail industry in the Netherlands in 2015, by device. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/580988/branding-paid-search-ad-spend-in-retail-industry-in-the-netherlands-by-device/
IAB Nederland. "Market Share of Ad Spend on Branding and Non Branding Paid Search in The Retail Industry in The Netherlands in 2015, by Device." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/580988/branding-paid-search-ad-spend-in-retail-industry-in-the-netherlands-by-device/
IAB Nederland, Market share of ad spend on branding and non branding paid search in the retail industry in the Netherlands in 2015, by device Statista, https://www.statista.com/statistics/580988/branding-paid-search-ad-spend-in-retail-industry-in-the-netherlands-by-device/ (last visited December 04, 2024)
Market share of ad spend on branding and non branding paid search in the retail industry in the Netherlands in 2015, by device [Graph], IAB Nederland, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/580988/branding-paid-search-ad-spend-in-retail-industry-in-the-netherlands-by-device/
