This statistic illustrates the average costs per click prices for generic high volume keywords in the Netherlands in 2014 and 2015, by industry (in euros). As of 2014, the cost per click prices for first position in the Netherlands varied per industry between roughly 95 cents and 9 euros.
Average costs per click for first position keywords in the Netherlands in 2014 and 2015, by industry
(in euros)
the source does not specify the date of the survey nor the method
Supplementary notes
The source states it has "estimated the spend per position by combining the CTR/ CPC and the number of impressions per position curve."
The source notes: "The figures are drawn up on the basis of company
input and have not been verified by Deloitte", moreover: "Only aggregated results are published, individual company information is held in strict confidence with Deloitte
". Lastly, the source states: "Initial findings from processed data are interpreted by Deloitte and research group members of IAB Taskforce search and DDMA".
The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Nederland. (June 30, 2016). Average costs per click for first position keywords in the Netherlands in 2014 and 2015, by industry (in euros) [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/580913/prices-of-cpc-first-position-keywords-in-the-netherlands-by-industry/
IAB Nederland. "Average costs per click for first position keywords in the Netherlands in 2014 and 2015, by industry (in euros)." Chart. June 30, 2016. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/580913/prices-of-cpc-first-position-keywords-in-the-netherlands-by-industry/
IAB Nederland. (2016). Average costs per click for first position keywords in the Netherlands in 2014 and 2015, by industry (in euros). Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/580913/prices-of-cpc-first-position-keywords-in-the-netherlands-by-industry/
IAB Nederland. "Average Costs per Click for First Position Keywords in The Netherlands in 2014 and 2015, by Industry (in Euros)." Statista, Statista Inc., 30 Jun 2016, https://www.statista.com/statistics/580913/prices-of-cpc-first-position-keywords-in-the-netherlands-by-industry/
IAB Nederland, Average costs per click for first position keywords in the Netherlands in 2014 and 2015, by industry (in euros) Statista, https://www.statista.com/statistics/580913/prices-of-cpc-first-position-keywords-in-the-netherlands-by-industry/ (last visited December 05, 2024)
Average costs per click for first position keywords in the Netherlands in 2014 and 2015, by industry (in euros) [Graph], IAB Nederland, June 30, 2016. [Online]. Available: https://www.statista.com/statistics/580913/prices-of-cpc-first-position-keywords-in-the-netherlands-by-industry/
