Ride sharing: Uber users in Switzerland

Consumer Insights report

Ride sharing: Uber users in Switzerland

This report offers the reader a comprehensive overview of Uber users in Switzerland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Uber users in Switzerland (''brand users'') against Swiss ride sharing users in general (''category users''), and the overall Swiss consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on ride sharing: Uber users in Switzerland

  • Uber has a high share of users that are part of Generation Z compared to the total online population
  • 53% of Uber users are male
  • Compared to the average consumer, Uber users are less likely to have a low income
  • Uber users are more likely to live in large cities than the average consumer
  • Tradition is less important to Uber users than to other ride sharing users

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