Incidence of friends' suggestion on online purchase in Italy Q1 2018, by product

Published by Statista Research Department, May 4, 2022
This statistic illustrates the results of a survey on the incidence of friends' suggestion on online purchase as of the first quarter of 2018, ranked by product. As of the survey period, 79 percent of the responding e-commerce customers stated that their online purchase of toys was influenced by their friends' recommendations. Moreover, around 69 percent of respondents booked holiday packages because of their friends' previous positive experiences.

Incidence of friends' suggestion on online purchase in Italy in 1st quarter 2018, by product

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Release date

November 2018

Region

Italy

Survey time period

Q1 2018

Number of respondents

2,415 respondents

Method of interview

Online panel

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