Quick service restaurant brand preferences in the U.S. among Hispanics 2016

Published by Statista Research Department, Jul 15, 2016
This statistic shows the results of a survey conducted in the first half of 2016 among 6,000 adult Americans on their preferred quick-service restaurant brand. The results were sorted by respondents with a Hispanic and respondents with a non-Hispanic background. During the survey, 13.4 percent of Hispanic respondents stated their preferred quick-service restaurant brand is Starbucks Coffee; 10.1 percent of non-Hispanic respondents said the same.

United States: Brand preferences for quick service restaurants among Hispanics and Non-Hispanics in 2016

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Release date

July 2016

Region

United States

Survey time period

January to June 2016

Number of respondents

6,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

*Hispanics, N= 751
Non-Hispanics, n= 5,249.

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