Incidence rate of women's online purchases in Italy Q1 2018, by product

Published by Statista Research Department, May 4, 2022
This statistic displays the results of a survey on the incidence rate of female e-commerce customers when shopping online in Italy as of the first quarter of 2018, broken down by product. As of the survey period, it was found that the incidence rate of women's online purchases of health and wellness products was 62 percent. Moreover, the incident rate of female e-commerce customers buying cosmetics and perfumes was equal to 61 percent.

Incidence rate of women's online purchases in Italy Q1 2018, by product

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Release date

November 2018

Region

Italy

Survey time period

Q1 2018

Number of respondents

2,415 respondents

Method of interview

Online panel

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