As of 2017 in Sweden, there was a tendency for bigger companies (250 employees and more) to use social media in a greater extend than smaller companies. 76 percent of large companies have used social media to recruit employees, while 37 percent of small companies (10-49 employees) used social media for that purpose.
Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise
Characteristic
10-49 employees
50-249 employees
250 or more employees
Developing the enterprise's image or market products
48%
61%
76%
Recruiting employees
37%
62%
76%
Obtaining or respond to customer opinions, reviews or questions
33%
43%
57%
Exchanging views, opinions or knowledge within the enterprise
16%
24%
39%
Involving customers in development or innovation of goods or services
13%
18%
28%
Collaborating with business partners or other organisations
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Statistics Sweden. (October 30, 2019). Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/
Statistics Sweden. "Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise." Chart. October 30, 2019. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/
Statistics Sweden. (2019). Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/
Statistics Sweden. "Reasons for Social Media Usage by Enterprises in Sweden in 2017, by Size of Enterprise." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/
Statistics Sweden, Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise Statista, https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/ (last visited April 26, 2025)
Reasons for social media usage by enterprises in Sweden in 2017, by size of enterprise [Graph], Statistics Sweden, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/580303/reasons-for-social-media-usage-by-enterprises-in-sweden-by-size/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
