Instagram usage among ages 40 to 64 years old in the Netherlands grew almost threefold in four years, with 20 percent of respondents using the platform in 2018. Instagram usage was increasing among all age groups, but it was especially popular among the Dutch population younger than 40 years old. At the end of 2019, nearly 6.2 million people, roughly one third of the entire population, used the photo-sharing app in the Netherlands. WhatsApp and Facebook, however, remained the two most popular online social platforms in the country, both having more than ten million users.
Where is the 2019 data regarding Instagram users in the Netherlands?
This ranking comes from an annual survey held in the Netherlands regarding social media use. In 2019, the source stopped asking about the age groups. However, 2019 data regarding Instagram use in the Netherlands, by both age as well as gender, is available. According to this new information, most users of the sharing app could be found in the age group of 25- to 34-year-olds. Additionally, there were more women who used Instagram than men.
How about social media usage in the Netherlands, in general?
Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group
Characteristic
2015
2016
2017
2018
15-19 years
50%
58%
66%
73%
20-39 years
24%
24%
36%
46%
40-64 years
8%
11%
17%
22%
65-79 years
2%
3%
7%
9%
80 years and older
0%
1%
3%
6%
Created with Highcharts 7.2.2Share of Instagram users50%50%24%24%8%8%2%2%0%0%58%58%24%24%11%11%3%3%1%1%66%66%36%36%17%17%7%7%3%3%73%73%46%46%22%22%9%9%6%6%201520162017201815-19 years20-39 years40-64 years65-79 years80 years and older
0%20%40%60%80%100%
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Opsteker Media. (January 29, 2018). Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group [Graph]. In Statista. Retrieved February 20, 2025, from https://www.statista.com/statistics/579743/instagram-users-in-the-netherlands-by-age-group/
Opsteker Media. "Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group." Chart. January 29, 2018. Statista. Accessed February 20, 2025. https://www.statista.com/statistics/579743/instagram-users-in-the-netherlands-by-age-group/
Opsteker Media. (2018). Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group. Statista. Statista Inc.. Accessed: February 20, 2025. https://www.statista.com/statistics/579743/instagram-users-in-the-netherlands-by-age-group/
Opsteker Media. "Share of Respondents Using Instagram in The Netherlands from 2015 to 2018, by Age Group." Statista, Statista Inc., 29 Jan 2018, https://www.statista.com/statistics/579743/instagram-users-in-the-netherlands-by-age-group/
Opsteker Media, Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group Statista, https://www.statista.com/statistics/579743/instagram-users-in-the-netherlands-by-age-group/ (last visited February 20, 2025)
Share of respondents using Instagram in the Netherlands from 2015 to 2018, by age group [Graph], Opsteker Media, January 29, 2018. [Online]. Available: https://www.statista.com/statistics/579743/instagram-users-in-the-netherlands-by-age-group/
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