Ranking of the most purposeful brands in Sweden 2015

Published by Statista Research Department, Sep 18, 2015
This statistic shows a ranking of the most purposeful brands in Sweden in 2015. Ikea ranked first with a Brand Purpose Index of 258, followed by Volco Car Corporation and the Swedish retailer ICA.

Ranking of the most purposeful brands in Sweden in 2015

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Sources

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Release date

September 2015

Region

Sweden

Survey time period

April to May 2015

Number of respondents

1,200 respondents

Age group

18-65 years

Method of interview

Online panel

Supplementary notes

The source adds the following information: "Respondents were asked to select one or more brands that they think is best described by a number of associations connected to the key elements, such as is the thought leader in their industry, want to achieve something for the future, the values I believe in etc."
Brand Purpose Index is based on average of all brands.

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