Awareness of online merchant apps in Italy Q1 2018, by reason

Published by Statista Research Department, May 4, 2022
This statistic illustrates the results of a survey on the awareness of e-commerce apps in Italy as of the first quarter of 2018, broken down by reason. According to the results, the share of respondents that claimed to be aware of specific e-commerce app because of previous purchases was equal to 61 percent, representing the vast majority. Conversely, only 2.2 percent of the respondents discovered such apps thanks to advertising campaigns.

Awareness of online merchant applications in Italy in 1st quarter 2018, by reason

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Release date

November 2018

Region

Italy

Survey time period

Q1 2018

Number of respondents

2,415 respondents

Method of interview

Online panel

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