Awareness of online brand categories in Italy Q1 2018, by type of buyer

Published by Statista Research Department, May 4, 2022
This statistic depicts the results of a survey on the awareness of different online brand categories in Italy as of the first quarter of 2018, sorted by type of buyers. As of survey period, it was found that 85 percent of online customers reported that they were aware of the main e-retailers brands, compared to roughly 60 percent of the respondents that didn't buy online. Conversely, websites comparing were known to barely one percent of the online customers and 0.6 percent of non online buyers.

Awareness of online brand categories in Italy in 1st quarter 2018, by type of buyer

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Release date

November 2018

Region

Italy

Survey time period

Q1 2018

Number of respondents

2,415 respondents

Method of interview

Online panel

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