Ranking of the most purposeful digital brands in Sweden 2016

Published by Statista Research Department, Jun 3, 2016
This statistic shows a ranking of the most purposeful digital brands in Sweden as of 2016. The Swedish mobile app Swish ranked first with a Brand Purpose Index of 229, followed by Google and Spotify.

Ranking of the most purposeful digital brands in Sweden as of 2016

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Release date

June 2016

Region

Sweden

Survey time period

April to May 2016

Number of respondents

1,500 respondents

Age group

18-65 years

Method of interview

Online panel

Supplementary notes

Respondents are asked to choose which brands are best described by number of associations such as “a thought leader in its industry”, “trying to accomplish something for the future” or “has values I believe in” etc.

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