A survey on e-commerce users in Italy reveals that 27 percent of individuals purchasing online via smartphone in Italy were aged between 35 and 44 years as of the first quarter of 2018. Moreover, 40 percent of Italians buying goods and/or services through e-commerce platforms on their smartphone (app or website) were younger than 35 years old.
Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group
Characteristic
Share of e-commerce users
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Human Highway. (November 24, 2018). Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/579342/italy-share-of-ecommerce-customers-by-age-group/
Human Highway. "Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group." Chart. November 24, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/579342/italy-share-of-ecommerce-customers-by-age-group/
Human Highway. (2018). Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/579342/italy-share-of-ecommerce-customers-by-age-group/
Human Highway. "Distribution of E-commerce Customers Purchasing via Mobile Device in Italy in 1st Quarter 2018, by Age Group." Statista, Statista Inc., 24 Nov 2018, https://www.statista.com/statistics/579342/italy-share-of-ecommerce-customers-by-age-group/
Human Highway, Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group Statista, https://www.statista.com/statistics/579342/italy-share-of-ecommerce-customers-by-age-group/ (last visited August 24, 2024)
Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age group [Graph], Human Highway, November 24, 2018. [Online]. Available: https://www.statista.com/statistics/579342/italy-share-of-ecommerce-customers-by-age-group/