Ranking of retailer brands in Denmark 2019, by Buzz score

Published by Statista Research Department, Jan 6, 2023
This statistic shows a ranking of retailer brands by average Buzz score in Denmark as of 2019. Rema 1000 ranked highest with a score of 28.5, followed by Lidl and IKEA.

Ranking of retailer brands by Buzz score in Denmark in 2019

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Source

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Release date

January 2020

Region

Denmark

Survey time period

January 1 to December 31, 2019

Supplementary notes

YouGov BrandIndex awards brands Buzz scores based on a survey of respondents that asks: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Scores are net scores, calculated by subtracting the percentage of negative responses from the percentage of positive responses for each brand.
All Buzz scores listed have been rounded to a single decimal place.

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