Purchasing goods via e-commerce is slowly becoming a habit across different age groups. In the first quarter of 2018, a quarter of all online purchases were conducted by people between 35 to 44 years of age, and another 21 percent were purchased by 45 to 54 year olds.
Distribution of e-commerce customers in Italy in 3rd quarter 2017 and in 1st quarter 2018, by age group
Characteristic
15-24 years
25-34 years
35-44 years
45-54 years
55-64 years
65+ years
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* The survey categorizes as usual e-commerce customers those who purchased online three or more goods during the first quarter 2016.
The report refers to net retail as a modality of distribution of products and services belonging to the network and to all the partners involved in the sales process.
Net retail allows customers to find, order, pay and collect goods purchased at distance.
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Human Highway. (November 30, 2018). Distribution of e-commerce customers in Italy in 3rd quarter 2017 and in 1st quarter 2018, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/579018/italy-share-of-ecommerce-customers-by-age-group/
Human Highway. "Distribution of e-commerce customers in Italy in 3rd quarter 2017 and in 1st quarter 2018, by age group." Chart. November 30, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/579018/italy-share-of-ecommerce-customers-by-age-group/
Human Highway. (2018). Distribution of e-commerce customers in Italy in 3rd quarter 2017 and in 1st quarter 2018, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/579018/italy-share-of-ecommerce-customers-by-age-group/
Human Highway. "Distribution of E-commerce Customers in Italy in 3rd Quarter 2017 and in 1st Quarter 2018, by Age Group." Statista, Statista Inc., 30 Nov 2018, https://www.statista.com/statistics/579018/italy-share-of-ecommerce-customers-by-age-group/
Human Highway, Distribution of e-commerce customers in Italy in 3rd quarter 2017 and in 1st quarter 2018, by age group Statista, https://www.statista.com/statistics/579018/italy-share-of-ecommerce-customers-by-age-group/ (last visited August 24, 2024)
Distribution of e-commerce customers in Italy in 3rd quarter 2017 and in 1st quarter 2018, by age group [Graph], Human Highway, November 30, 2018. [Online]. Available: https://www.statista.com/statistics/579018/italy-share-of-ecommerce-customers-by-age-group/
