Which websites and online platforms are visited the most in the Netherlands? Exact website visits are not publicly available, although roughly 87 percent of Dutch individuals visited Facebook at least once a month. YouTube and Dutch online web shop Bol.com followed with an online reach across all platforms of 86 and 79 percent respectively. Amazon plays a relatively small part in this ranking as the Netherlands has a strongly developed domestic e-commerce landscape.
WhatsApp is an important online brand in the Netherlands
Three of the entries in this list are domestic news websites: NU.nl (in ninth place), NOS (eigth) and AD (also known as Algemeen Dagblad, sixth). The first two websites offer online-only news consumption, whilst the latter is both printed as well as online. This combination of offline and online news is common in the Netherlands. The use of Facebook for news, on the other hand, decreased between 2017 and 2018.
Biggest online brands in the Netherlands from 2014 to 2020, by audience reach
Selection of commercial brands; Net reach of all platforms
Supplementary notes
The source states that the numbers provided includes all platforms (i.e. desktop, smartphones and tablets. The monthly reach is based on "minimum one site visit or app use in the specific period".
The figures have been taken from several publications.
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GfK. (July 1, 2020). Biggest online brands in the Netherlands from 2014 to 2020, by audience reach [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/578607/most-visited-websites-in-the-netherlands-by-monthly-reach/
GfK. "Biggest online brands in the Netherlands from 2014 to 2020, by audience reach." Chart. July 1, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/578607/most-visited-websites-in-the-netherlands-by-monthly-reach/
GfK. (2020). Biggest online brands in the Netherlands from 2014 to 2020, by audience reach. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/578607/most-visited-websites-in-the-netherlands-by-monthly-reach/
GfK. "Biggest Online Brands in The Netherlands from 2014 to 2020, by Audience Reach." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/578607/most-visited-websites-in-the-netherlands-by-monthly-reach/
GfK, Biggest online brands in the Netherlands from 2014 to 2020, by audience reach Statista, https://www.statista.com/statistics/578607/most-visited-websites-in-the-netherlands-by-monthly-reach/ (last visited August 25, 2024)
Biggest online brands in the Netherlands from 2014 to 2020, by audience reach [Graph], GfK, July 1, 2020. [Online]. Available: https://www.statista.com/statistics/578607/most-visited-websites-in-the-netherlands-by-monthly-reach/