Countries with the most Instagram users 2024

Leading countries based on Instagram audience size as of January 2024

CharacteristicAudience in millions
India 362.9
United States 169.65
Brazil 134.6
Indonesia 100.9
Turkey 57.1
Japan 55.45
Mexico 44.85
United Kingdom 33.1
Germany 30.35
Argentina 27.85
Italy 27
France 25.9
Spain 23.95
Created with Highcharts 7.2.2Audience in millions362.9362.9169.65169.65134.6134.6100.9100.957.157.155.4555.4544.8544.8533.133.130.3530.3527.8527.85272725.925.923.9523.9523.423.421.3521.3520.0520.0519.2519.2518.7518.7518.2518.2518.1518.15IndiaUnited StatesBrazilIndonesiaTurkeyJapanMexicoUnited KingdomGermanyArgentinaItalyFranceSpainSouth KoreaPhilippinesColombiaCanadaThailandIraqEgypt
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Release date

January 2024

Region

Worldwide

Survey time period

January 2024

Age group

13 years and older

Special properties

based on addressable ad audience

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