Ranking of the most popular hand cream brands in Germany 2015-2018

Published by Statista Research Department, Mar 15, 2023
Nivea hand cream was most popular among German consumers, followed by Balea and Kamill. All three are drugstore brands which offer a variety of products.

On hand

Hand cream is a daily accessory for many German consumers and one of the most used body care products. It’s standard to see a tube within easy reach both at home and in the workplace. Nivea enjoys high rankings in terms of purchase leadership across various types of products. Its success is truly spreading. The brand is also popular among male consumers with its cosmetics line Nivea MEN.

Cream of the crop

Skin and facial care revenues have been not only stable during recent years but rising, so hand creams will continue to be in demand in the near future. The leading skin care market worldwide is China, followed by the United States and Japan. However, Germany still makes the top five on a global scale.

Ranking of the most popular hand cream brands (used in the last three months) in Germany from 2015 to 2018

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Source

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Release date

November 2018

Region

Germany

Survey time period

2015 to 2018

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* Question first asked in 2015
** Not asked since 2018

Information on base sample:
The survey is based on the German-speaking population aged 14 years and older.

Information on total sample:
2015: 23,090 respondents, projected base of 69.24 million people.
2016: 23,102 respondents, projected base of 69.56 million people.
2017: 23,106 respondents, projected base of 70.09 million people.
2018: 23,086 respondents, projected base of 70.45 million people.

The figures refer to the following studies:
2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.

You can find more information on the methodology of the study here.

For this question, multiple answers were possible. For this reason, the sum of percentages may exceed 100 percent.
This question was asked in the survey in the following wording: "Which of the following brands of skin/hand cosmetics have you personally used in the last three months?"

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