Ranking of the most popular facial cosmetics in Germany 2020

Ranking of the most popular facial cosmetics (used in the last three months) in Germany in 2020

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Release date

November 2020

Region

Germany

Survey time period

2020

Age group

14 years and older

Special properties

German-speaking population; women

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on mean sample:
Base: German-speaking population aged 14 years and older

Information on total sample:
2020: 23,138 respondents, representing 70.63 million people

The figures displayed refer to the following report:
2020: VuMA 2021

Further information on methodology available here und im report.

Multiple answers were possible, therefore the percentage sum may exceed 100 percent.

This question was asked during the survey in the following wording: "Which facial cosmetics brands have you personally used in the last three months?"

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