This statistic shows the results of a survey concerning the most popular bath additives in Germany from 2014 to 2017. During the 2017 survey period it was found that roughly 10.8 percent of the German-speaking population aged 14 years and older stated that they purchased Nivea or Nivea Men products in the last three months.
Ranking of the most popular bath additive brands (used in the last three months) in Germany in 2014 and 2017
Characteristic
2014
2015
2016
2017
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Information on random sample:
2014: 23,093 respondents, projected base of 70.52 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons
The figures refer to the following studies: 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018
You can find more information on the methodology in the study here.
This question was asked in the survey in the following wording:. "Which of the following brands of bath additives have you used used within the last three months? "
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 22, 2017). Ranking of the most popular bath additive brands (used in the last three months) in Germany in 2014 and 2017 [Graph]. In Statista. Retrieved July 24, 2024, from https://www.statista.com/statistics/577511/most-popular-bath-additives-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Ranking of the most popular bath additive brands (used in the last three months) in Germany in 2014 and 2017." Chart. November 22, 2017. Statista. Accessed July 24, 2024. https://www.statista.com/statistics/577511/most-popular-bath-additives-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2017). Ranking of the most popular bath additive brands (used in the last three months) in Germany in 2014 and 2017. Statista. Statista Inc.. Accessed: July 24, 2024. https://www.statista.com/statistics/577511/most-popular-bath-additives-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Ranking of The Most Popular Bath Additive Brands (Used in The Last Three Months) in Germany in 2014 and 2017." Statista, Statista Inc., 22 Nov 2017, https://www.statista.com/statistics/577511/most-popular-bath-additives-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Ranking of the most popular bath additive brands (used in the last three months) in Germany in 2014 and 2017 Statista, https://www.statista.com/statistics/577511/most-popular-bath-additives-germany/ (last visited July 24, 2024)
Ranking of the most popular bath additive brands (used in the last three months) in Germany in 2014 and 2017 [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 22, 2017. [Online]. Available: https://www.statista.com/statistics/577511/most-popular-bath-additives-germany/
