Ranking of the most popular bath additives in Germany 2014-2017

Published by
Evgenia Koptyug,
Oct 8, 2024
This statistic shows the results of a survey concerning the most popular bath additives in Germany from 2014 to 2017. During the 2017 survey period it was found that roughly 10.8 percent of the German-speaking population aged 14 years and older stated that they purchased Nivea or Nivea Men products in the last three months.

Ranking of the most popular bath additive brands (used in the last three months) in Germany in 2014 and 2017

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Release date

November 2017

Region

Germany

Survey time period

2014 to 2017

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

* First asked in 2015
** First asked in 2016

Information on random sample:
2014: 23,093 respondents, projected base of 70.52 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
2017: 23,106 respondents, projected base of 70.09 million persons

The figures refer to the following studies:
2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018

You can find more information on the methodology in the study here.

This question was asked in the survey in the following wording:. "Which of the following brands of bath additives have you used used within the last three months? "

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