Ranking of hair care brands in Germany 2017-2020

Ranking of the most popular hair shampoo, conditioner and deep conditioner brands (used in the last three months) in Germany from 2017 to 2020

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Release date

November 2020

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on total sample:
2017: 23,106 respondents, projected base of 70.09 million people.
2018: 23,086 respondents, projected base of 70.45 million people.
2019: 23,120 respondents, projected base of 70.60 million people.
2020: 23,138 respondents, projected base of 70.63 million people.
The figures refer to the following studies:
2017: VuMA 2018: 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

You can find more information on the methodology in the studyhere.

For this question, multiple answers were possible. For this reason, the sum of percentages may exceed 100%
This question was asked in the survey in the following wording:. "Which of the following brands for hair shampoo, hair conditioners and hair treatments have you used personally within the last three months? "

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