The statistic shows data on Digital video ad enjoyment and quality in the United States as of March 2016, by ad length. During the survey, 23 percent of respondents stated they enjoyed watching an ad which was five seconds long.
Digital video ad enjoyment and quality in the United States as of March 2016, by ad length
The source does not provide further methodology information (type of survey, respondents' age or data of survey). Date provided is the release date. This question was phrased by the source as follows: "Thinking back to ’s ad followed by the content you saw, rate the following:”
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YuMe, & IPG Media Lab. (March 8, 2016). Digital video ad enjoyment and quality in the United States as of March 2016, by ad length [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/576866/digital-video-ad-enjoyment-quality/
YuMe, und IPG Media Lab. "Digital video ad enjoyment and quality in the United States as of March 2016, by ad length." Chart. March 8, 2016. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/576866/digital-video-ad-enjoyment-quality/
YuMe, IPG Media Lab. (2016). Digital video ad enjoyment and quality in the United States as of March 2016, by ad length. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/576866/digital-video-ad-enjoyment-quality/
YuMe, and IPG Media Lab. "Digital Video Ad Enjoyment and Quality in The United States as of March 2016, by Ad Length." Statista, Statista Inc., 8 Mar 2016, https://www.statista.com/statistics/576866/digital-video-ad-enjoyment-quality/
YuMe & IPG Media Lab, Digital video ad enjoyment and quality in the United States as of March 2016, by ad length Statista, https://www.statista.com/statistics/576866/digital-video-ad-enjoyment-quality/ (last visited October 02, 2024)
Digital video ad enjoyment and quality in the United States as of March 2016, by ad length [Graph], YuMe, & IPG Media Lab, March 8, 2016. [Online]. Available: https://www.statista.com/statistics/576866/digital-video-ad-enjoyment-quality/