This statistic shows the results of a survey on the quality of exclusive brands in Germany in 2013 and 2015. During the 2015 survey period it was found that roughly 23.2 percent of respondents said the statement "You mainly pay for the name when buying exclusive brands, the quality is not better" is completely true.
To what extent does the statement "You mainly pay for the name when buying exclusive brands, the quality is not better" apply to you personally?
Information on base:
Base: respondents available online (Germany and EU residents in private households at main place of residence) from 14 to 69 years of age.
Information on total random sample:
2013: 5,002 respondents, projection to 43.53 million persons
2015: 5,182 respondents, projection to 44.31 million persons
During the survey the question was asked in the following wording: "When you buy clothing for yourself, what role does the brand generally play for you? Here you see several statements on the subject of brands of clothing. Please indicate for each one how much it applies to you personally. - You mainly pay for the name when buying exclusive brands, the quality is not better."
(Original German question: "Wenn Sie für sich selbst Kleidung kaufen, welche Rolle spielt da im Allgemeinen für Sie
die Marke? Hier sehen Sie einige Aussagen zum Thema Marken bei Kleidung.
Bitte geben Sie zu jeder Aussage an, inwieweit diese für Sie persönlich zutrifft. - Bei den exklusiven Marken bezahlt man hauptsächlich den Namen, die Qualität ist auch nicht besser."
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Spiegel. (October 15, 2015). To what extent does the statement "You mainly pay for the name when buying exclusive brands, the quality is not better" apply to you personally? [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/576830/quality-exclusive-brands-clothing-shopping-germany/
Spiegel. "To what extent does the statement "You mainly pay for the name when buying exclusive brands, the quality is not better" apply to you personally?." Chart. October 15, 2015. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/576830/quality-exclusive-brands-clothing-shopping-germany/
Spiegel. (2015). To what extent does the statement "You mainly pay for the name when buying exclusive brands, the quality is not better" apply to you personally?. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/576830/quality-exclusive-brands-clothing-shopping-germany/
Spiegel. "To What Extent Does The Statement "You Mainly Pay for The Name When Buying Exclusive Brands, The Quality Is Not Better" Apply to You Personally?." Statista, Statista Inc., 15 Oct 2015, https://www.statista.com/statistics/576830/quality-exclusive-brands-clothing-shopping-germany/
Spiegel, To what extent does the statement "You mainly pay for the name when buying exclusive brands, the quality is not better" apply to you personally? Statista, https://www.statista.com/statistics/576830/quality-exclusive-brands-clothing-shopping-germany/ (last visited December 21, 2024)
To what extent does the statement "You mainly pay for the name when buying exclusive brands, the quality is not better" apply to you personally? [Graph], Spiegel, October 15, 2015. [Online]. Available: https://www.statista.com/statistics/576830/quality-exclusive-brands-clothing-shopping-germany/
