Clothing brands: buying because of fit Germany 2015

This statistic shows the results of a survey on purchasing certain clothing brands because of the fit in Germany in 2013 and 2015. During the 2015 survey period it was found that roughly 26.6 percent of respondents bought certain brands because of the perfect fitting.

To what extent does the statement "I buy clothes from a certain brand, because I know that it fits well" apply to you personally?

Characteristic	2013	2015
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Release date

October 2015

More information

Region

Germany

Survey time period

June to July 2015

Number of respondents

5,182 respondents

Age group

14-69 years

Method of interview

Online survey

Supplementary notes

Information on base:
Base: respondents available online (Germans and EU residents in private households at main place of residence) from 14 to 69 years of age.

Information on the total random sample:
2013: 5,002 respondents, projected to 43,53 million persons
2015: 5,182 respondents, projected to 44.31 million persons

During the survey the question was asked in the following wording: "When you buy clothing for yourself, what role does the brand play for you in general? Here you see several statements on the subject of brands. Please indicate for each one how it applies to you personally. - "I buy clothes from a certain brand, because I know that it fits well."
(Original German question: ""Wenn Sie für sich selbst Kleidung kaufen, welche Rolle spielt da im Allgemeinen für Sie die Marke? Hier sehen Sie einige Aussagen zum Thema Marken bei Kleidung. Bitte geben Sie zu jeder Aussage an, inwieweit diese für Sie persönlich zutrifft. - Ich kaufe Kleidung bestimmter Marken, weil ich weiß, dass da die Passform stimmt.")

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