This statistic shows the results of a survey concerning the brand and price awareness when buying jeans in Germany from 2013 to 2016. During the 2016 survey period it was found that 37 percent of the German-speaking population aged 14 years and older stated that for them the brand was a more important factor than the price.
What is more important to you when buying jeans: brand or price?
Information on base:
The survey is based on the German-speaking population aged 14 years and older.
Information on total random sample:
2011: 23,022 respondents, projected base of 70.33 million persons
2012: 23,020 respondents, projected base of 70.21 million persons
2013: 23,083 respondents, projected base of 70.33 million persons
2014: 23,093 respondents, projected base of 70.52 million persons
2015: 23,090 respondents, projected base of 69.24 million persons
2016: 23,102 respondents, projected base of 69.56 million persons
The figures refer to the following studies: 2011: VuMA 2012; 2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2016: VuMA 2017.
You can find more information on the methodology of the study here.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 16, 2016). What is more important to you when buying jeans: brand or price? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/576708/jeans-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "What is more important to you when buying jeans: brand or price?." Chart. November 16, 2016. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/576708/jeans-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2016). What is more important to you when buying jeans: brand or price?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/576708/jeans-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "What Is More Important to You When Buying Jeans: Brand or Price?." Statista, Statista Inc., 16 Nov 2016, https://www.statista.com/statistics/576708/jeans-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), What is more important to you when buying jeans: brand or price? Statista, https://www.statista.com/statistics/576708/jeans-brand-vs-price-awareness-germany/ (last visited December 22, 2024)
What is more important to you when buying jeans: brand or price? [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 16, 2016. [Online]. Available: https://www.statista.com/statistics/576708/jeans-brand-vs-price-awareness-germany/
