This graph presents the results of a survey concerning the brand and price awareness when buying casual clothes in Germany from 2013 to 2020. During the 2020 survey period it was found that 36.3 percent of the German-speaking population aged 14 years and older saw the brand as a more important factor than the price when buying casual clothes.
What is more important to you when buying casual clothes: brand or price?
Information on base:
The survey is based on the German-speaking population aged 14 years and older.
Information on total random sample:
2013: 23,083 respondents, projected base of 70.33 million people
2014: 23,093 respondents, projected base of 70.52 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
The figures refer to the following studies: 2012: VuMA 2013; 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019.
You can find more information on the methodology of the study here.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). What is more important to you when buying casual clothes: brand or price? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/576688/casual-clothes-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "What is more important to you when buying casual clothes: brand or price?." Chart. November 18, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/576688/casual-clothes-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). What is more important to you when buying casual clothes: brand or price?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/576688/casual-clothes-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "What Is More Important to You When Buying Casual Clothes: Brand or Price?." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/576688/casual-clothes-brand-vs-price-awareness-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), What is more important to you when buying casual clothes: brand or price? Statista, https://www.statista.com/statistics/576688/casual-clothes-brand-vs-price-awareness-germany/ (last visited December 22, 2024)
What is more important to you when buying casual clothes: brand or price? [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: https://www.statista.com/statistics/576688/casual-clothes-brand-vs-price-awareness-germany/
