This statistic presents the results of a survey concerning the brand and price awareness when buying fashion and clothing articles in Germany from 2014 to 2021. During the 2021 survey period it was found that 40.7 percent of the German-speaking population aged 14 years and older stated that for them the brand was a more important factor than the price.
When you buy fashion and clothing articles, do you pay attention to the brand or the price?
Information on base:
The survey is based on the German-speaking population aged 14 years and older.
Information on total random sample:
2013: 23,083 respondents, projected base of 70.33 million people
2014: 23,093 respondents, projected base of 70.52 million people
2015: 23,090 respondents, projected base of 69.24 million people
2016: 23,102 respondents, projected base of 69.56 million people
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23,120 respondents, projected base of 70.60 million people
2020: 23,138 respondents, projected base of 70.63 million people
The figures refer to the following studies: 2013: VuMA 2014; 2014: VuMA 2015; 2015: VuMA 2016; 2016: VuMA 2017; 2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021
You can find more information on the methodology of the study here.
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 17, 2021). When you buy fashion and clothing articles, do you pay attention to the brand or the price? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "When you buy fashion and clothing articles, do you pay attention to the brand or the price?." Chart. November 17, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2021). When you buy fashion and clothing articles, do you pay attention to the brand or the price?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "When You Buy Fashion and Clothing Articles, Do You Pay Attention to The Brand or The Price?." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), When you buy fashion and clothing articles, do you pay attention to the brand or the price? Statista, https://www.statista.com/statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/ (last visited December 22, 2024)
When you buy fashion and clothing articles, do you pay attention to the brand or the price? [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 17, 2021. [Online]. Available: https://www.statista.com/statistics/576656/brands-price-attention-clothing-fashion-purchase-germany/
