In-app purchase rate among mobile users worldwide 2016, by region

Published by Statista Research Department, Jun 30, 2016
This statistic presents the share of mobile users who pay for in-app purchases worldwide as of May 2016, broken down by region. The source measured that Asia had the highest in-app purchase rate with 5.9 percent. Only 2.4 percent of mobile app users in Latin America made in-app purchases.

Share of mobile users who pay for in-app purchases worldwide as of May 2016, by region

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Sources

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Release date

June 2016

Region

Worldwide

Survey time period

April to May 2016

Special properties

mobile users

Supplementary notes

Data is based on 1,000 apps that have in-app purchase activity with over 100 million unique users and over 30 million measured purchase events.

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